while we're laughing
"Much of advertising's power comes from the belief that it does not affect us. The most effective kind of propaganda is that which is not recognized as such. Beacus we think advertising is sille and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, somethimes sneering the commercial does its work."
Jean Kilbourne
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